Friday, 13 April 2018

The Seriousness of Being Self-Published (Episode #3)

To be a serious self-published (or any published) author, you need to also be a:

Brand Designer

The Seriousness of Being Self-Published

As you develop your storyteller voice on social media, create a style guide for your visual elements and apply them consistently to build your brand.

I learned recently every book an author publishes should reflect their brand. When a reader sees a book cover, they should immediately be able to identify the author. I thought this to be very interesting & thought-provoking.

The placement and choice of your fonts, colours, images and logo are an important part of building your brand.

There are hundreds (let's be honest... millions) of books vying for the attention of a small pool of avid readers. So why should someone choose your story?

Find your unique voice...

Along with the quality of your story, developing a unique voice will help your brand stand out. 

For new authors starting out, consider:

  • What makes you different from your competitors?
  • How do you want people to experience your story?
  • What kind of emotions do you want your story to evoke?

Choosing Fonts...

The fonts you choose should reflect your brand identity. 

  • Do you want a strong bold font, or 
  • A traditional and elegant one?

Do not use a different font each time you post on social media. Choose a font that would (in time) become recognisable with your brand. 

The font you choose for your page headings (banners) should be the largest and allude to the personality of your brand, i.e. Horror, Romance, Young Adult, Children, etc.

In contrast, your subtitle font and your body font should be easy to read.

The importance of colour...

You can apply your brand colours to all your graphic elements such as text, icons and backgrounds, but the images you choose must blend well with the colours you have chosen.

> Shades of BLUE imply trust. Example: Banks;
> Shades of PURPLE is often associated with creativity and luxury;
> Shades of RED is passionate and bold, and grabs attention;
> GREEN is said to be eco-friendly and fresh. It symbolizes growth;
> BLACK is great for authoritative sites.

Here is a link to a very informative blog on Book Cover Design

How important is branding?

A consistent application of images, colours, fonts and layouts are all elements of graphic design that will play a huge role in making your brand image stand out from the crowd.

It is important to remember that your brand represents you.


Ask yourself:

What do your social media posts, author website and/or author blog say about you?

Does your brand confirm your promise of an awesome story to your readers?

If people believe they share values with a company, they will stay loyal to the brand.- Howard Schultz, CEO of Starbucks